About Rashad Milligan

Rashad Milligan is a journalist and YouTube content creator. I primarily cover Black culture, Black music and sports. I am the senior audience editor- sports at nola.com.

I was born on January 19, 1995, in Marietta, Georgia. Growing up, I developed a passion for sports, specifically basketball, after spending years watching "Space Jam" and attending Atlanta Hawks games with my father. 

While emerging into a little league baseball star and a mediocre recreational league basketball player, I decided at the age of 10 that I wanted to be a sports analyst. Now, entering my 13th season covering the NBA and 7th season of covering the WNBA, my childhood dream has been realized.

The bonus was attending the BET Awards in Los Angeles for four years and taking three trips inside the White House during the Joe Biden-Kamala Harris administration.

I received his first official start as a contributor on NBA.com for the 2007 and 2008 NBA Mock Drafts, where I selected Al Horford No. 3 overall to the Atlanta Hawks and Marreese Speights No. 15 overall to the Phoenix Suns. Also, during 2007-2010, I created Atlanta Hawks highlight mixes and uploaded them to YouTube. The mixes received thousands of views, and one of them ranked No. 1 for Atlanta Hawks mixes on a blog called "NBA 'From The Bench'."

As a freshman at Valdosta State University, I placed only second to the University's senior sports editor in the school's Jim Murray Memorial Foundation scholarship competition for sports writing. After my contest submission, I was recruited by the student newspaper, The Spectator, to become the beat reporter for the Lady Blazer softball team. The team went to the 2014 NCAA Division II National Championship Game.

The following fall, I transferred to Georgia State University to network in Atlanta, a larger market than Valdosta. The method worked because it was in Atlanta where I met legendary sports columnist, TV personality and three-time author Terence Moore. At Georgia State, I became a reporter for "GSU Primetime Sportz." At Primetime, I learned to write, shoot and edit video packages weekly. In July 2015, I became the sports editor of the student newspaper The Signal, where I managed staff that ranged from one to six reporters. I was the sports editor at Georgia State during both my junior and senior years.

In 2016, I joined the Action Sports and News team as a freelance sports writer. In 2017, I placed first in the Sports Reporting Onsite Competition at the Southeastern Journalism Conference at the University of Mississippi, where 45 member colleges and universities from Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, and Tennessee were represented. Word spread of my victory at SEJC, and less than a week later, I began an internship at rolling out, the largest free Black-owned publication in America.

My first full-time job after college was with the Douglas County Sentinel, where I was the city of Douglasville and crime beat reporter. My first introduction to the harsh reality of the media industry came quickly, as I was a victim of budget cuts ten months after starting in Douglas County. However, the next week, thanks to a recommendation from my predecessor, Sam Chandler, I made history as the sports editor of The Valley Times-News in Lanett, Alabama. I am proud to be the first-ever Black editor at the newspaper. At The Valley Times-News, I placed first in the Alabama Press Association awards for in-depth sports coverage with his work on Chambers Academy’s first football state championship in school history in 2018. In Lanett, I covered Dallas Cowboys safety Trikweze Bridges, Cleveland Browns wide receiver Jamari Thrash, Atlanta Falcons rookie mini-camp invitee Kristian Story, and former Wisconsin cornerback Jay Harper while they were in middle and high school. I also covered the 2019 Dixie World Series champion Valley 9 and 10-year-old all-star baseball team.

In November 2019, I joined the USA Today Network at the Clarion Ledger in Jackson, Mississippi. In Jackson, I worked as a sports planner, trending reporter and general assignment reporter. I covered Jackson State, Southern Miss, high school sports, Mississippi State and Ole Miss. When Jackson State hired Pro Football Hall of Famer Deion Sanders as its new head coach, I was the primary reporter for Sanders and the team during his first season. At the Clarion Ledger, I won a first-place Mississippi Press Association award for sports feature with my story on Ameshya Williams-Holliday. Once a touted high school prospect, Williams-Holliday re-emerged in college basketball as a mother at Jackson State after vanishing from the Mississippi State women’s basketball program months after she played in the national championship game. After national attention from public run-ins with Sanders, I then returned to rolling out for three years as a full-time staff member, covering events like the BET Awards and NAACP Image Awards. In October 2024, he joined nola.com to become the senior audience editor- sports, the largest newspaper in Louisiana.

In 2020, I produced print and video content on the Atlanta Falcons for Sports Illustrated as the quality editor for the Falcon Report. I was also a contributor for Peachtree Hoops, the Atlanta Hawks community for SB Nation.

As a hip-hop journalist, I covered the 2015 and 2016 A3C hip-hop festivals. Two of my earliest independent rap interviews were with Larry League and Daylan Gideon, popular underground acts from Cobb County, Georgia. From 2016-18, I’d cover the likes of Gucci Mane, T.I., Jeezy, 21 Savage, Lil Yachty, Rae Sremmurd, DDG, TyTheGuy, Yung Charc, RobOlu and 645AR, SwaVay, DJMarcB, Danger Incorporated, Sid Worthy and Jason Steele. The music coverage has expanded to Beyoncé, Kirk Franklin, Coco Jones, Kanye West, Kendrick Lamar, Tyler, The Creator and Childish Gambino.

I have a passion for covering underground hip-hop. I became one of the first journalists to cover acts like GloRilla, Sexyy Red, Laila!, Star Bandz, Sugarhill Ddot, Tony Shhnow, Foggieraw, Anycia, Karrahbooo, SwaVay, Marco Plus, Ben Reilly, Vayda, Popstar Benny, Sadboi, La Reezy and Odd The Artist. I’ve also interviewed hip-hop legends like Rakim, Pete Rock, Lenny S, Coach K, Juvenile, Mannie Fresh, Z-Ro, Key!, Cortez Bryant and The Lady of Rage.

LSU basketball and rap star Flau’jae also said I was one of the first reporters to cover her back when she was a senior at Sprayberry High School.

I was an on-air personality for The A League Show, which could be streamed on Soundcloud and iTunes. The A League aired on the Dash Radio channel on Sirus Radio and can be viewed on the Swish channel on YouTube.

A Theatre minor in college, I enjoy creating, writing, starring and directing online sketches. I created the "Primetime is All The Time" campaign at Georgia State. My acting credits include Donald Glover's "Atlanta" on FX, "Devious Maids" on LifeTime, Netflix’s Step Sisters, the 2018 film The Pact, Blockers starring John Cena and Katie Carpenter's "Maid to Order" online series. I also enjoy experimenting with music, and released the mixtape Dean’s List in 2015. The project featured the singles “Trip,” which was featured on West Coast Keish’s blog, and “Stardom,” with an official music video premiering on VEVO.